Fitness to Support Business

You ever noticed how many “self-help” books use physical fitness as a metaphor for growth? More recently I noticed this throughout James Clear’s new book “Atomic Habits”. In this great piece of work, Clear highlights strategies and tactics to better change your habits to improve your life. The fitness analogies are littered in what feels like every chapter. Clear does have a background in fitness and probably intended for many athletes to read his book, but I don’t believe that it’s a mistake that many readers are exposed to these fitness analogies.

Being a CEO/entrepreneur takes a lot of self-motivation. I’ve only scratched the surface in my entrepreneurial endeavors and realize how fitness has supported my pursuits. I believe that the confidence from your triumphs in the gym can be applied to your life outside of the gym whether that be in business, education or day to day growth. And during the hard times, we need to do things that bring us up rather than bring us down.

I drink on occasion and I’m not completely against drinking, but can you imagine what your life would look like if you drank every time something went wrong? Let’s say for instance that there was a recession like in 2008. If your first action is to drink it all away, you’re setting yourself up for failure. I understand initial thoughts of drinking yourself into delirium, but we need to be productive.

“After exercise, your ability to sort out priorities improves, allowing you to block out distractions and better concentrate on the task at hand” (Forbes). Fitness is one of the many tools that we should keep to be proactive and counter problems that may arise in our professional and personal life. It has not only been my confidence builder and my junk food equalizer, but above all…my therapy.

I encourage you to explore the world of fitness.

-Berto (NASM Certified Personal Trainer & Fitness Nutrition Specialist)

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